Google Adwords Management - Get more out of your Adwords Campaign

Google Adwords Campaign PPC management is an important part of the (Pay-Per-Click) PPC campaign marketing efforts. Google Adwords is a very vast platform to target your ads on Google Search engine as well as other Google's Search and Network Partners. Thus, it becomes very very important to manage your Adwords campaign to get the most of every penny you spend on the campaign budget.

Google Adwords management is a complicated process and it includes:

  1. PPC Keywords research & Keywords collection
  2. Keywords Grouping based on keywords family and break them into adgroups
  3. Smart use of Keywords Match Types and Geo Location
  4. Adding Negative keywords smartly to avoid unwanted costs and bidding
  5. Write compelling and relevant Ads that will draw attention
  6. Setup Campaign Conversion as well as Traffic Tracking (via Adwords & Google Analytics)
  7. Constant Campaign improvement and monitoring

Some important aspects to manage your Adwords Campaign Successfully:


Keywords Priority and Grouping: It is very important to group the similar family of keywords together in an adgroup not only to gain a high quality score but to also better target the Ads.

Below is an example how you can group your keywords into adgroups


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PPC Campaign Management Adwords Campaign Management
ppc campaign management services Adwords Management Services
ppc campaign management price Adwords Management Price
[PPC Campaign Management] [adwords management]
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As you can see above, its just an small example how you can group keywords together which belongs to a single family and how you can use negative keywords to reduce adgroup conflicts and even unwanted clicks.

Keywords bidding: Do not enable Automatic bidding if you have a tight budget because your budget will deplete before the end of the day and you may miss a lot of potential traffic. Choose manual bidding where you can manually bid high on most important keywords and low in low important keywords. You can also schedule your bid to a high limit in a working day and hour. Do not bid too high for a keywords if its already appearing in TOP 3 spot.

PPC Campaign Tracking: You need to track your campaign properly using the inbuilt Adwords conversion tracking as well as external tracking tools like Google Analytics. You can link your Google Adwords to Google Analytics in order to track everything from a single platform. With the help of campaign tracking, you can find the weak and strong areas, working and non-working keywords and can rectify them to gain better performance.

If you are looking for Adwords Consultancy, you can contact me here.